doi: [/embor] Yet, while research continues to disentangle the complex factors that make humans fall in Despite the current economic downturn, the online dating industry continues to flourish. .. Articles from EMBO Reports are provided here courtesy of The European Molecular Biology Organization. The Journals of Gerontology: Series B, Volume 71, Issue 6, 17 November , Pages –, n3ws.info To explore and add insight to the online‐dating services phenomena which is the next product by online dating industry that is researched in this paper is built around B2C customer To date, no academic‐based research has surfaced concerning this 29 Issue: 1, pp, n3ws.info
We used stratified sampling to obtain a sample equally divided by gender, aged 18—95 years. Regression analyses revealed that older adults were more likely to use first-person plural pronouns e. Younger adults were more likely to use first-person singular pronouns e.
The science of online dating
In contrast, older adults are more positive in their profiles and focus more on connectedness and relationships to others. Indeed, popular media report that more older adults are finding dates online Watson, with one source claiming that adults aged 60 and older represent the largest growing segment of adults using online dating websites Ellin, Few studies have examined age differences in dating self-presentations e. A systematic quantitative analysis of the language adults use in dating profiles may further illuminate motivations to date at different ages.
Adults of all ages may share certain motivations to date, including companionship and romance. However, adults of different ages have distinct goals, priorities, and motivations, which their self-presentations to potential dating partners may convey.
Predictions in this study were derived from three key theories—sociocultural theories, evolutionary theory, and socioemotional selectivity theory.
Collectively, these theories suggest that people of different ages may present themselves in distinct ways when seeking romantic partners. In contrast, in late life, individuals may seek romantic partners who can become a part of their established social world. Moreover, as they age, adults concentrate on connections to family, viewing themselves in a communal context Fingerman, Based on a lifetime of investment, ties to family and friends are of heightened importance to older adults Blieszner, Indeed, the language people use when constructing their self-presentations may convey such differences.
We also examined gender differences in these patterns. Elsewhere, Groom and Pennebaker examined online dating profiles of younger adults and found that women were more likely to use pronouns especially first-person singular than were men. Sexuality, Reproduction, and Health Evolutionary theories posit that gender roles have evolved, such that men and women select for different qualities when choosing a partner Buss, Studies using evolutionary theory highlight different mate selection strategies for men and women, reflecting gender differences in reproduction and parental investment.
Although most studies examining evolutionary theory and mate selection have been limited to young adults of reproductive age e. Health also is more self-relevant for older adults, as they are more likely to suffer health problems than younger adults.
Older adults also may be concerned with presenting their involvement in exercise and physical activity, so as not to appear frail. As such, older men may be most likely to describe their health when presenting themselves to a potential romantic partner. Work, Status, and Achievement Achievements and status also may be key themes in self-presentations.
Through early midlife, individuals focus on attaining roles necessary for a successful adult life by pursuing an education, building a career, seeking marriage, and becoming a parent Cherlin, ; Furstenberg, As such, younger adults may be concerned with presenting themselves in terms of their careers and accomplishments. Self-presentations indicating status may not show age differences, however. Evolutionary theory suggests that adults are likely to highlight attributes indicative of higher mate value.
For men especially, mate value is conceptualized in terms of status, reflecting an ability to provide for future offspring Buss, Alterovitz and Mendelsohn used content analysis to examine dating profiles from people aged 20 to more than 75 years. Older women emphasized desiring status in a partner, whereas older men offered more status-related information about themselves.
The science of online dating
Furthermore, research suggests that older women are particularly concerned with financial independence; therefore, older men may be more inclined to address money when seeking a partner in order to assuage concerns related to financial dependency Dickson et al.
Socioemotional Motivations We also considered socioemotional motivations in dating profiles. Thus, older adults may be more likely to present themselves in positive terms than younger adults. This is not to say that we expected young adults to present themselves negatively, but rather, older adults may be more likely to focus on positive aspects of what they bring to a dating relationship, particularly positive emotions.
Despite the current economic downturn, the online dating industry continues to flourish. Large metropolitan cities boast the highest number of active online dating accounts, with New York totalling a greater number of subscriptions on Match. Most dating services match subscribers based on metrics that include education and professional background, personal interests, hobbies, values, relationship skills and life goals.
These websites use a range of personality tests and psychological assessments to build lists of traits that individuals seek in an ideal partner. Yet, in this modern era of personalized genomes and DNA-based crime fighting, the new generation of online dating services has added one more parameter: Such studies aim to unravel both the genetic factors and the neural circuits that underlie love.
So far, scientists have revealed that the relevant regions of the brain are mainly those involved in motivational and reward systems and are orchestrated by hormones and neurotransmitters Aaron et al, She created a test for the website—used by about eight million people to date—in which questions are designed to establish a range of basic information about brain and body chemistry associated with specific aspects of temperament and personality. For instance, measuring the ratio between the length of the index finger and the ring finger of the right hand, which is a marker for testosterone levels in the prenatal brain, is assumed to provide information about assertive, verbal, musical or analytical capabilities Wilson, Other questions determine a propensity to be curious or a tendency to seek novel experiences, supposedly based on dopamine levels in the brain.
Science-based dating services such as ScientificMatch.
This approach draws on a study performed by Claus Wedekind and colleagues at the University of Bern in Switzerland, who asked female volunteers to smell T-shirts that had been worn by men for three consecutive days and to rank them by attractiveness Wedekind et al, What accounted for the immune system differences at the genetic level were sequences in the genes encod-ing the human leukocyte antigen HLA. HLA genes control the activation of the immune response and are crucial for acquiring immunity; the greater the variety in the HLA genes, the greater the variety and success of the immune response.
From an evolutionary point of view, it makes sense that individuals with opposite varieties would attract each other as this would lead to offspring with a broader range of HLA genes. Some of the claimed advantages of having genetically compatible partners are a more satisfying sex life, a higher fertility rate and healthier children. Members of the gay community have complained about their exclusion from these benefits.
However, research is already underway to find specific pheromone-induced brain responses in both homosexual men and women Berglund et al, ; Savic et al, Although sequencing DNA to find a soul mate might sound like a ludicrous application of genetics, investigating the genetic compatibility of couples is already routine practice for groups or populations that have a high risk of specific severe genetic diseases.
The couples have to be informed of the test results before their marriage, but the choice is theirs of whether or not to marry. Genetic screening is also common among Ashkenazi Jews, who have a higher risk of suffering from one of several monogenetic diseases such as cystic fibrosis, Tay—Sachs or Bloom syndrome.
These screening programmes have reduced considerably the number of babies affected by these diseases Kronn et al, There is a kind of irony in online dating in that courtship and romantic love are profoundly physical experiences that manifest with symptoms including sweaty palms, reddened cheeks or tied tongues; but internet dating, owing to its virtual nature, is utterly disembodying. For Eva Illouz, professor of sociology and anthropology at the Hebrew University in Jerusalem, Israel, this rearticulates the relationship between corporeality and emotions: Knowledge of another person therefore precedes the bodily attraction.
Websites such as ScientificMatch. By contrast, genetic information on biological compatibility is not standardized and genuinely represents an individual's uniqueness. The use of biological information seems to reassure customers that they will find a better match.