Mere-exposure effect - Wikipedia
Research on the psychology of repeated exposure shows how attraction can result from simply seeing something a The mere exposure effect has to do with a concept called fluency. Stay up-to-date by subscribing here. People have so many ideas about dating that just aren't true! There is a There is a psychological principle called the mere exposure effect. What that . Visit her web site, Dr. Terri The Love Doctor, to see if she'll be in your area. You'll also. A psychological phenomenon whereby people feel a preference for people or things simply because they are familiar. Also known as the exposure effect and.
Use the mere exposure effect to improve your social life - Dr. Patrick Keelan, Calgary Psychologist
So, you may be thinking that you should take all the same classes as your crush, but there are limitations to the mere exposure effect. Limitations Alright, so maybe you have gathered that the more times you are exposed to an object, or a person, the more attractive the object becomes. However, you might be thinking, what about that kid you dislike who is always whistling in your dorm room, and the more times you hear him whistle the more annoyed you become?
Well, mere exposure does have its limitations. If topic already has a negative association with it before repeated exposure such as the annoying kid down the hall then the mere exposure effect will backfire. Participants were asked to rate how positive or negative they associated the words after repeated exposure. He found that positive words were rated more positively the more times the words were repeated as expectedbut that negative words were rated more negatively after repeated exposure.
So, changing your major just to be in all your crushes classes might not be the best idea…better to find out now, right?
Conclusion The mere exposure effect can lead to more positive attitudes toward a neutral object. However, if we already have negative feelings toward the object, it can exacerbate them. The mere exposure effect is used by advertisement everyday. They constantly replay the same message so you remember it, making the message easier to understand, and thus changing your opinion.
Attitudes Exposed: How Repeated Exposure Leads to Attraction | Social Psych Online
However, it did not start out that way. As I heard it more often, though, my liking for it began to grow until it became the song I love to this day.
My increased liking for this song is a good illustration of the mere exposure effect. The more people are exposed to any kind of stimulus, the more they tend to like it as long their initial reaction is not strong dislike.
Proximity and the mere exposure effect
The effect applies to songs, pictures, commercials, letters of the alphabet and many other kinds of stimuli including people. It is the latter category on which I will focus in this article. The more we are exposed to people and the more they are exposed to you, liking will tend to increase. I will discuss how you can use this effect to help you build your social network and improve your relationships. I often refer to the mere exposure effect in my work as a Calgary psychologist and a Cochrane psychologist, particularly in couples counselling and in depression counselling when I encourage clients to increase their social interaction to improve their mood.
Use the mere exposure effect to build your social network The mere exposure effect means that liking increases through familiarity. The first one deals directly with attraction. Researchers started out by having undergrads rate the attractiveness of a number of different female volunteers, and from that pool, they chose women who undergrads had rated to be about equally attractive to one another.
The researchers then had these volunteers attend a person lecture course for either five, 10, or 15 class sessions. And while these women were attending the class, they were instructed not to do anything. They didn't answer questions, they didn't talk to anyone, and they tried not to stand out in any way.
At the end of the semester, researchers put up pictures of these women, and asked the students in the class to rate them in terms of attractiveness. And what they found was that women who had attended the class 15 times were rated as significantly more attractive than the women who had attended five or 10 times.
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So it is pretty clear how the mere exposure effect, in combination with our tendency to only meet people who we live near, can lead to our thinking that the people who we see day-to-day are attractive and likeable. That said, to drive this point home, I want to talk about one more study. This is a study that was conducted with individuals who have anterograde amnesia.
Normally when we think about amnesia, we're actually thinking about what's referred to as retrograde amnesia. And in that situation, we would have a person, and let's say that at age 25, that person got into a car accident, which I'll represent here with this x.
And let's say that he suffers from some brain damage and that results in amnesia. According to the amnesia narrative that we're all familiar with, we would expect that our individual would lose all memory of life before the accident.
Mere Exposure Effect
And all of that is true with retrograde amnesia, but anterograde amnesia is actually the opposite. In this case, individuals are able to recall life events from before the incident that left them with amnesia.
However, these individuals become incapable of forming new memories.