Dude **** these anti smoking ads | IGN Boards
A WOMAN who had both her legs amputated because of smoking now risks "I have no doubt that Buerger's disease was caused by smoking. His research suggests that well-funded antismoking campaigns are the To date , the campaign has featured 26 people, including a few nonsmokers like Buerger's disease, which may result in the amputation of limbs and. She's the organizational force behind Traktor's recent campaign for Fox Sports, the the usual teen preoccupations (playing bass in a local band, dating) by . Denby, an amputee whose life changes when he receives a prosthetic limb. Feenan got her first big break working on anti-smoking PSAs for the.
The week campaign reached every media market in the United States, with advertising buys on billboards, television, radio, print, and Internet websites targeting adults years old Flock, Evidence suggests that Tips achieved its goal of reducing smoking in the US: Overall,additional calls and unique website visits were recorded during the Tips campaign Augustson et al. While the campaign was estimated to result in significant increases in cessation help-seeking, quit attempts, and communications between nonsmokers and smokers about the dangers of smoking Augustson et al.
Data from population surveillance surveys will provide further evidence about longer-term outcomes such as level of successful quitting. However, social media data—so-called big data—may offer deeper insights into how viewers reacted to the ads: The impromptu reactions of Twitter users may represent qualitative feedback akin to focus group responses, but generated in a natural setting uncompromised by the artificial environment and deliberate, targeted exposure inherent in focus group evaluations.
Rapidly changing trends in media consumption make Twitter a particularly valuable resource for evaluating viewer responses to television programming and advertising campaigns. Multiple screening across media platforms is increasingly common: To put this behavior in the context of population and frequency, in a three-month period in19 million unique authors composed million tweets about live television programming Nielsen Media Research, Thus an analysis of tweets regarding specific televised messages is likely to provide a practical and meaningful tool for evaluating reactions to messaging that have traditionally been measured via focus groups.
But these messages can also yield two undesirable outcomes: The EPPM explains that strategic messages must surpass a lower threshold of fear appeals in order for individuals to notice them; otherwise they are ignored. This upper threshold is more complex and involves the combination of efficacy in the message response efficacy and efficacy inherent in the individual self-efficacy.
Accordingly, there is a critical point at which high levels of efficacy turn that soaring fear response into danger control: However, if efficacy is low, individuals react to elevated levels of fear with fear-control responses—rejecting the message Witte, According to the EPPM, the fear dosage is critical because its success depends on the specific combination of efficacy levels in the message and within individuals, which is unknown a priori.
Consequently, messages frequently go awry. The Tips campaign contained high levels of fear appeals, represented by graphic descriptions of health effects such as cancer, facial damage, stoma, amputation, and hair loss.
Therefore, we hypothesize that there will be more Twitter messages indicating high perceived threat compared to messages describing low perceived threat among tweets related to the Tips campaign H1. Similarly, Witte and Allen contend that well-constructed fear appeal messages accompanied with at least some response efficacy produce at worst weak positive effects on attitudes, intentions, and behaviors. Hence message acceptance appears to be more likely than message rejection or message disregard when efficacy is present.
As a result, we also hypothesize that among tweets indicating high perceived threat, there will be more message acceptance than message rejection H2.
Methods and Measures Our approach to collecting and assessing Tips-related tweets from the corpus of Twitter messages during the period while Tips advertisements were being broadcast in the US represents an innovative strategy for applying methodological rigor to the analysis of big data. Data Collection Data were obtained from a vendor Gnip, Inc. Keyword Selection To select relevant keywords for this study, a team of six researchers previewed the Tips advertisements prior to campaign launch.
A comprehensive keyword list was generated based on ad content, likely tobacco-related behavior and policy topics, and expert knowledge, in consultation with the CDC the Tips campaign sponsor. The keyword list was designed to be as comprehensive as possible in order to capture the entirety of Tips-related tweets, encompassing non-standard English usages, slang terms, and misspellings. Keywords were screened across three conversational areas related to tobacco use, policy and marketing. The first and broadest search contained keywords associated with tobacco-related behavior such as smoking, tobacco, and cigarette.
CDC sends message with graphic anti-smoking ads - CBS News
Victoria, who lives in Liskeard, Cornwall, with husband Scott, 42, and youngest daughter Beth, 11, said: Husband Scott had to leave his job as a fireman to look after his wife [SWNS] Young people would relate far more to stories like mine than they would to a picture of clogged up lungs Victoria Marks But the pain got worse over the following years and she decided to get it checked out and, after months of tests, was diagnosed with Buerger's disease.
By Maywith Victoria in excruciating pain and unable to walk, medics decided to amputate her lower left leg.TOP 40: SCARIEST ANTI-SMOKING COMMERCIALS [PART THREE]
A week after the operation she developed an infection and doctors had to remove more of the limb above the knee. After coming to terms with her illness and learning to walk with a prosthetic limb, Victoria started feeling similar pains in her right leg in December Her doctor called her an ambulance and within hours a consultant had broken the news that the tissue was dead and she risked gangrene if the limb wasn't removed immediately.
Surgeons amputated her leg above the knee the same day. But his work has gotten him more than a king-size bed and a filet mignon; in Julyhe was promoted from producer to director of broadcast. Kerry Feuerman, Executive CD, made that decision, and hasn't regretted it for a minute.
- Methods and Measures
He's been a huge breath of fresh air. The producer convinced the client, FMC, to OK the directing virgin for a series of spots for a pesticide named Capture see Creativity, February, page Noble compares his role in production to landing a plane. The challenge isn't just to get it on time and on budget, but to make it fucking great.
Smoking and Buerger's Disease
Jonathan Glazer, Academy Films 2. Errol Morris, radical Media 4. Ebel has flourished in her hectic role.
She moved to the city and landed a job at Grey Advertising as a creative director's assistant. After joining BBDO inEbel moved up the ranks and took over as the agency's production chief in Responsible for handpicking the best directors, editors and music houses for commercial shoots, she keeps a close eye on budgets and schedules, and an even closer eye on creative teams.
Ebel likes to spend as much time as possible with creatives, so she can be prepared to execute - or shoot down - their ideas. When they come up with something that's impossible, I have to tell them they can't do it. But I try to give creative teams positive reinforcement, no matter how difficult the idea is to execute. She supervised a dozen spots for the agency's roster of big-game, big-name clients, which include Visa, Cingular Wireless and FedEx.
Having overseen nearly 50 Super Bowl commercials in her career, Ebel is accustomed to the frenzied pre-kickoff schedule, which more often than not is triggered by the capricious whims of art directors and writers.
Tips From Former Smokers ® | Tips From Former Smokers® | CDC
This year's game was no different. After the game's over, you don't want to see them for a while. As crazy as it gets, she keeps it all together. In it, the former senator lauds the youthful and invigorating effects of what appears to be something he has endorsed before - Viagra. Filmed in trademark pharmaceutical style, the commercial finally reveals Dole's "little blue helper" is not a pill, but a can of Pepsi.
That Ebel spearheaded the Dole spot is no surprise.
Two of her most critically acclaimed commercials spotlight real people, not actors. The legendary spot earned Ebel not just frequent flyer miles, but an Emmy Award - the first ever bestowed on a TV commercial. Ebel's other landmark spot, for DuPont, showcases Vietnam veteran Bill Denby, an amputee whose life changes when he receives a prosthetic limb. Gap, work from past two years, In-house Director: