40 Days of Dating – Sagmeister & Walsh
Two good friends with opposite relationship problems found themselves single at the same time. As an experiment, they dated for 40 days. The world tuned in to see the results of each day Jessica Walsh is one half of award winning studio Sagmeister & Walsh. Tim Goodman is a. January 17, • The friends behind the blog 40 Days of Dating are trying a new experiment with one question in mind: Can a yearlong step program make.
40 Days of Dating: what happened next? | Creative Bloq
He loves the freedom of the single life. He sees it as a weakness that I love love. Did you learn anything new about Timothy? I learned early on that money does not make me happy.
There are actually statistics that show that salary increase only make people happier until basic needs of food and water are met.
Did you learn anything new about yourself? Tim seems extremely overwhelmed by the idea of having to see me every day for this project. He almost had a panic attack when I sent him a list of date ideas for the next week! I do love to plan things and have a schedule.
However, I also greatly enjoy spontaneity. So far so good. Is there anything that you want to do differently? In therapy we talked about how I am extremely picky about who I date. However, when I do decide I really like someone, I am quick to jump into a relationship in order to test it out and see how it goes.
- Sagmeister & Walsh
- Timothy Goodman
- 40 days of dating
I become extremely invested in people and things that I care about, which can cause me to fall for someone quickly. After everything, the number one question we received from fans was: What happened after Day 40? This was a real labor of love for us. They say it takes 40 days to break a bad habit — could these two break their dating ones?
What has the feedback been like? One of the most rewarding and surprising aspects of the result of releasing the blog was that we connected to people and started a dialogue about love and relatinoships Ultimately, we knew that our stories and issues were not unlike a lot of people's issues.
As creative people, we love the process of making something provocative that could potentially inspire and touch people. Naturally, as designers and art directors, it was important to us that 40 Days have an identity, however, it wasn't until the project was over that we designed the site, shot the videos, photographed our items, asked for lettering contributions, etc.
We wanted to approach the project with as much sincerity as possible.
Will they damage their friendship? What if they fall in love? How would you describe the tone of the project? As designers, our first instinct was to create an elaborate oversized beautiful coffee table book with fancy printing techniques, tip ins, gilded edges, all the bells and whistles. However we quickly realized that would become an expensive and unaccessible book.
The success of our project was in part due to the format and easy access and we wanted to translate that into book form. Each day the pair would assess their progress with questionnaires and videos What materials did you use throughout?
We collaborated with over 80 designers and illustrators who created typographic pieces for the book for the chapter openings. We generally tend to work with hand drawn markers or ink to illustrate the work, and then scan the drawings and manipulate them digitally. The book includes original illustrations from around the world What was the most challenging part of the project?
Tim and I work together brilliantly on a creative level.